This is the third in a series of articles on politically disengaging forms of individualism (part 1 and part 2). This series explores the connections between individualism(s) and politics through in-depth interviews I conducted with young (20s and 30s) American professionals for a book I am writing on American political culture.
Individualism is a word familiar to academics and non-academics alike. Academics and political liberals often equate individualism with selfishness. But individualism as Americans speak it and live it is not simply selfishness, though it has profound and often problematic implications for whether and how Americans connect with government and politics. Part 3 examines the common American language of choice, and its political implications.
In the course of my interview with Madison, a married bank credit officer in her mid-twenties, “Rock the Vote” – a non-profit offshoot of the music industry officially dedicated to increasing youth voter turnout and political
engagement – came up as an example of an organization whose approach to engaging citizens she approved of (italics below are mine):
Madison: I think that Rock the Vote, that sort of thing, they really made a valid attempt. Granted I don’t know, you know, how successful they were, but that’s a great start to just to keep people more informed, like, what the heck, you know?
Paul: What’s a great start? What is it about Rock the Vote that’s good?
Madison: Just that they encouraged people that normally wouldn’t listen, probably the younger demographic, to say “listen you have the power to – as an individual – you could be part of this group that could change something.” Go for it, if you want to. If you want to, go for it. They didn’t force anybody to do it, but they made people want to be involved, you know, and that’s cool.
“Go for it” is such a common expression in American speech that it can seem patently uninteresting, merely a way to encourage a person or group to pursue a line of action. But in listening to my respondents, and in reading the transcripts of our interviews, it became apparent to me that several of my respondents used this mundane expression “go for it,” and they used it in the same or similar way Madison uses it – not just to encourage, but to signal a choice, an opportunity – not an obligation, individual or collective. The expression “Go for it” is part of a language of choice, and that language generally frames actions instantly or ultimately as individual choices rather than social artifacts, whether these social artifacts are commands, felt obligations, shared ethics, situational norms, or else.
Madison was not alone in asserting politics as a choice. Most of my interviewees did not identify with the activist or “political animal,” but they nonetheless encouraged those who feel so inspired to pursue their passion for politics. As Jane, a single health researcher in her mid-twenties, colorfully responded to the political animal, “Fantastic, rock on! I hope your views are good. Represent women’s health and health care in general….I admire their moxie….they’re doing something and they are being true to themselves and they’re being genuine about it, so—that’s what it’s all about.” In addition, in the course of my interviews, several of my respondents, mostly unsolicited, expressed preference for political organizers who convey the importance of voting without prescribing who to vote for, who fairly present different political choices rather than seeking to sway people toward one choice. No one argued contrary to these sentiments. Also, when I asked my respondents the following question:
Which of the following statements seems to you a more effective approach for an individual to pursue to change people’s minds or behavior?
1) Lead by example.
2) Join with others in a group working toward the same goal.
3) Seek to persuade people you know by engaging them in discussion.
4) Pray, and have faith in God.
But does this “leader training ground” approach to education advance the public good? Surely it does if students are selected from far and wide according to their academic merit rather than their social status, right?


Historically, if it can be said that there has been a broad trend in the United States toward the rejection of politics since the late nineteenth century, that rejection has taken two forms. First, in certain ways there has been a shift from collective to individual political engagement, e.g., from public to private voting, from grassroots political parties to professional, money and media-driven parties, plus a steady decline in labor union membership. Second, there has been a more recent shift, dating roughly from the 1970s onward, from political to civic action, as politics becomes a dirtier word due in part to the watershed that was Watergate, and as more and younger Americans opt for civic ways to help others or “give back.” This rejection of politics springs in part from certain forms of individualism some if not many Americans share.

Alexis de Tocqueville is widely considered to be the founding father of studies in community-based empowerment and participatory democracy. Researching and writing his famous Democracy in America back in the early 1800s, he was the first to argue the relationship between, in the first instance, a particular democratic institutional design (“administrative decentralization,” and vibrant local-level “secondary institutions” and “voluntary associations”) and, subsequently, a cooperative democratic political culture (“self interest properly understood”).