Nigeria’s creative industry is set for deeper international partnerships following discussions between President Bola Ahmed Tinubu and executives of the Bolloré Group in Paris, with the Federal Government pushing for more investment, local production, and employment opportunities within the country’s entertainment and digital sectors.

The engagement took place on Friday, September 18, 2026, during President Tinubu’s working visit to France, where he held talks with French billionaire Vincent Bolloré and senior officials of the global conglomerate. The discussions focused on expanding the group’s presence in Nigeria’s growing media, entertainment, and technology landscape.

According to officials, the Bolloré Group expressed readiness to strengthen its activities in Nigeria, a market it described as central to Africa’s cultural influence and creative growth. The company has interests in major global entertainment and media platforms, including Canal+, MultiChoice, and Universal Music Group.

President Tinubu used the meeting to highlight the need for international investors to move beyond audience consumption and support stronger local value creation. He encouraged the group to increase production activities within Nigeria, with the aim of creating more jobs and business opportunities for young Nigerians.

The Federal Government says the creative sector remains a key area for economic expansion, particularly as Nigerian music, film, and digital content continue to gain international recognition. The administration believes stronger partnerships with global companies can help develop skills, infrastructure, and sustainable opportunities for professionals in the industry.

The discussions in Paris form part of efforts by the Nigerian government to attract foreign investment into strategic sectors while promoting local participation. Authorities say partnerships with multinational companies are expected to support technology transfer, strengthen creative enterprises, and expand Nigeria’s influence in global entertainment markets.

With the latest commitment from the Bolloré Group, attention now turns to how the proposed expansion will translate into practical investments, production activities, and opportunities for Nigerian creatives. The government says such collaborations should contribute directly to economic growth and increased participation of young people in the digital economy.